Plan an AI Video Ad Around a Real Small-Business Product

01 / PRODUCT CHECK

Start with the real product and its approved facts

Gather the exact item you plan to advertise, its current name, and source material you are allowed to use. Note which details are verified: shape, color, included parts, dimensions, materials, price, availability, and any stated benefit.

A hypothetical ceramics shop might promote one blue-glazed mug. The shop should check the real handle, glaze, capacity, and price before writing the ad. A generated scene can make a mug look larger or change its color, so the final video needs comparison against the actual item.

• Use current product photos or footage you own or have permission to use.
• Keep product name, options, price, and availability tied to a dated source.
• Include only benefits the seller can substantiate. Do not invent durability, health, environmental, or performance claims.
• Avoid synthetic testimonials or people presented as actual customers.

02 / AD BRIEF

Choose one audience, one message, and one next step

A short ad has limited room. Decide who it is for, what verified detail matters most to that audience, and what the viewer should do next. If those answers do not fit in one sentence, narrow the idea before planning shots.

• Audience: name the person or use case the product genuinely serves.
• Message: use one concrete, supportable product fact rather than a string of adjectives.
• Proof: show the real product detail that backs up the message.
• Next step: direct the viewer to a current product page, shop, booking page, or other real destination.

For the mug example, a simple brief could be: “Show the blue mug’s hand-finished glaze to people looking for a locally made gift; invite them to view the current colors in the shop.” The sentence is a planning example, not a claim that a particular shop or campaign exists.

03 / SHOT PLAN

Plan visuals that can be checked against the item

1. Opening: show the full product in the same color and shape as the approved reference.
2. Detail: move closer to the verified glaze or handle; do not add a feature the listing does not describe.
3. Use: show a clearly illustrative setting rather than a fabricated customer testimonial or test.
4. Close: display the exact product name and one clear next step.

Keep text short enough to read on a phone and make the story understandable without sound. If a generated background or hand changes the item, treat that as a problem to correct or replace rather than a creative variation.

04 / FINAL REVIEW

Check the finished file before publishing

Review the complete export beside the product page and approved source images. Check every cut for changes in color, dimensions, logo, packaging, included accessories, and on-screen wording. Verify the price and destination link at the moment of publication.

• Product appearance matches the actual item and selected option.
• Every spoken and written claim matches a current source the business can support.
• Captions, spelling, price, availability, and call to action are correct.
• Music, product images, logos, and any person shown are cleared for the intended use.
• The final crop, audio level, and export format fit the chosen placement.

If an AI-generated scene could be mistaken for a real customer, real product test, or actual product setting, label or replace it so the ad does not suggest an event that never happened.