Plan an AI Video Project from Brief to Delivery

01 / PROJECT BRIEF

Define the finished deliverable first

Before opening a generator, write one sentence describing what must be delivered: audience, purpose, length range, aspect ratio, destination, and deadline. Add the acceptance checks that matter for this piece, such as a readable title, a visible product detail, or a clean final frame.

Keep requirements separate from ideas. “Show the label clearly” can be checked in the final file; “make it exciting” needs a more specific visual choice before anyone can evaluate it.

• Purpose and audience: who will watch, and what should they understand?
• Output: destination, frame shape, resolution requirement, captions, and delivery format.
• Creative limits: people, products, logos, locations, music, and claims that must be included or avoided.
• Approval: who checks the draft, who can approve changes, and what counts as final.

02 / TOOLCHAIN

Map each step to a real capability

A video project may involve a brief, reference preparation, generation, editing, sound, captions, review, and export. Write down the input and output at each handoff. Choose a service only after confirming that it currently accepts the input and produces the file or control you need.

1. Brief and asset folder: collect the approved copy, reference files, rights notes, and version labels.
2. Generation: list the exact shot or sequence to create and the settings available in the selected service.
3. Edit and sound: identify how clips, voice, music, and captions will be assembled; do not assume generation includes editing.
4. Review: assign a person to check the full clip, product or character details, text, and rights.
5. Delivery: confirm the export format, filename, destination, and final approval record.

A single platform may reduce file transfers for a particular job, but it does not automatically cover every stage or fit every team. A clear handoff map makes gaps visible before production starts.

03 / PROJECT CONTROL

Keep assets, prompts, and versions traceable

Use a simple project log so the approved inputs remain connected to the delivered file. Record the source of each image, clip, voice, music track, logo, and font, along with the person who cleared it for this use.

• Give each draft a version label and note what changed since the last review.
• Save the exact prompt, selected model name, visible settings, and date for each generation attempt.
• Keep rejected drafts separate from approved exports so an old version is not delivered accidentally.
• Track feedback as a concrete change request, such as “move the title above the product” rather than “make it pop.”

04 / DELIVERY

Pilot one representative shot, then review the whole piece

Start with one shot that tests a meaningful production risk. Review it against the acceptance checks before generating the remaining scenes. If it misses, revise the brief or choose a different verified tool before multiplying the same problem across a longer edit.

For the final review, watch the complete export from start to finish and inspect it once without sound. Check continuity across cuts, on-screen text, crop safety, voice and music rights, and the final call to action. A preview frame or a provider gallery is not a substitute for your own delivered file.

• The correct product, person, and approved wording appear throughout.
• Captions and titles are readable in the intended placement.
• Audio is present only where expected and is cleared for use.
• The export opens, plays through, and matches the delivery specification.